Advertising Channel
Service: Dynamic In-Game Advertising (DIGA)
Price Model: CPM
Targeting Options: Geo-Targeting, Age Targeting
Advertising inside of video games that can be implemented, updated, or changed in real-time. It popularly takes the form of placements such as billboards, posters, and hoardings situated throughout a 3D video game environment.
DIGA has a conveniently flat CPM rate across the entire network of games, and is a great solution for advertisers wanting to deliver a time sensitive promotion. The avenues of delivery will typically include hit games for Console, Steam, and PC platforms.
Video examples
