Campaign Description
Advertiser: Paramount Pictures
Media Buyer: MEC Australia
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting Australia
Starting October 28th, 2013 and running until November 20th, 2013, we ran the Dynamic In-Game Advertising campaign for Paramount Pictures, promoting the blockbuster film ‘Jackass Presents: Bad Grandpa’.
The campaign geo-targeted Australia, and targeted the games in our network that are rated ‘T’ for Teen or ‘M’ for Mature – with the goal of reaching a more mature audience. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.
