IAB UK Research Shows In-Game Advertising Grew 30% from 2011-2013

Earlier this month, IAB UK (Internet Advertising Bureau United Kingdom) released a research study indicating that the entire digital advertising industry has grown by 12.5% to almost £5.5bn (appx $8.5Bn USD) since 2011.

This barely comes as a surprise, as the digital advertising industry has been one of the fastest growing advertising channels over the years.

Several digital advertising sectors contributed to the overall industry growth which includes, video advertising, social media advertising, mobile advertising, and of course in-game advertising.

Within the report, IAB UK highlights in-game advertising as one of the fastest growing digital advertising channels. Since 2011 in-game advertising alone has grown 30% to £23.4 million (from £18.0 million in 2011).

The study is specific in that it mentions ‘online in-game advertising’, which is just another term for dynamic in-game advertising‘ which happens to be our flagship service. Dynamic In-Game Advertising is the type of advertising that takes the form of billboards and posters situated throughout a virtual video game environment. The ads can be updated in real-time, geo-targeted, and are very to online display ads with regards to capabilities.

To download or learn more about the IAB UK report, visit: http://www.iabuk.net/about/press/archive/uk-digital-adspend-up-125-to-almost-55bn

To learn more about in-game advertising or to start a campaign, contact us at: http://www.rapidfire.com/contact-us