GoPro Hero3 Advertising on Xbox Live

GoPro has recently launched a highly engaging and visual campaign on Xbox Live. The campaign is promoting it’s new GoPro Hero3 camera, which was released in November 2012.

For those of you that don’t know, GoPro is a privately owned company that features “wearable” camera/camcorders such as helmet cameras, and are used heavily by hobbyists such as Snowboarders, Skiiers, and Surfers. GoPro cameras allow these hobbyists to easily take first-person videos of these action sports, where they can then conveniently post the videos to the internet on sites like Youtube or even personal blogs.

The Xbox Live campaign offers downloadable content such as branded ‘Gamer Pictures’. Gamer Pictures can be set as profile pictures and identify individuals’ Xbox Live accounts. This in itself is a great advertising tool, as gamers will see their friends using GoPro Profile Pictures, and may be inclined to download the pictures themselves too and lean more about the brand.

The GoPro campaign is also one of the first ever to utilize the new Internet Explorer functionality on Xbox Live, which allows the ads to direct gamers/viewers to external websites. The campaign has links to the GoPro Website, Facebook Page, and Youtube Page (see above image).

To learn more about Advertising on Xbox Live or to start a campaign, contact us at http://www.rapidfire.com/contact-us/