Century 21’s Successful Facebook Game Advertising Campaign

Century 21 is just the latest of many companies to benefit from in-game advertising, and perhaps one of the first ever real-estate companies to innovatively and effectively utilize this channel. Of the many types of in-game advertising, they’ve selected the channel of Facebook In-Game Advertising.

For those of you that don’t know, Century 21 is a one of the World’s largest real estate agent franchises. There are currently over 8,000 independently owned and operated offices in more than 73 countries and territories.

Last fall Century 21 saw success utilizing Facebook game advertising, and has once again decided to do so this holiday season. From December 20, 2012 to January 9, 2013, you’ll be able to find Century 21 in the Facebook game ‘The Sims Social’. Gamers will be able to earn virtual currency by using Century 21-branded items, like a fireplace they can use to “warm” their virtual homes.

The campaign that Century 21 ran last fall in the game ‘SimCity Social’ won them a social marketing campaign award from the Association of Marketing and Communication Professionals. That campaign generated 5.4M Century 21-branded welcome screen views, 401K Century 21 virtual buildings placed and 300K views of Century 21 video ad spots.

To learn more about In-Game Advertising, or to start a campaign, contact us at: http://www.rapidfire.com/contact-us