RapidFire Adds Mobile In-Game Advertising to Services List

You may have noticed a new addition under the Services section of our website. This past week we decided to include Mobile In-Game Advertising in our list of services.

In the past, we’ve always offered Mobile In-Game Advertising, however we’ve always grouped it with Dynamic In-Game Advertising. We came to realize though that Mobile In-Game Advertising really deserves to be a listed service of its own. Having it listed on its own, ensures that potential advertisers are aware that we offer this service, and we’re able to include clear video and image examples on the website of Mobile In-Game Advertising in action. We were unable to include videos and screenshots specifically for Mobile In-Game Advertising when it was listed under DIGA, because DIGA examples took precedence.

For those of you that don’t already know, Mobile In-Game Advertising takes the form of overlay banners that drop down in varying intervals in Mobile Games, most likely during menus and loading stages of the game. These overlay ads can be updated in real-time, geo-targeted, and have the ability to drive traffic to websites when clicked-on. The avenues of delivery include games for the Android and Apple iOS (iPod Touch, iPad, etc) devices.

After adding Mobile In-Game Advertising as a separate service, we re-analysed our services, and decided to drop Strategic Sponsorship. Strategic Sponsorship was a service we offered advertisers, in which we would help align their brand with the appropriate video gaming community in the form of sponsorships. We felt that this service took away from our main focus, which is In-Game Advertising.