How Energy Drink Brands Can Reach Video Gamers Better

For many years now, energy drinks have played a large part of video gaming culture. There’s nothing like pounding back several cans of AMP Energy with your pals at 10:00pm, and trying to game until sunrise. It’s a blast, and some of my fondest high school and college memories involved this routine.

There are probably several reasons why gamers consume energy drinks, but the two main reasons are

1) Trying to stay awake, as some of the best online gaming happens late at night

2) Achieving enhanced concentration which boosts gaming performance, especially important in competitive gaming (eSports)

Energy drink companies are aware of their younger audience which includes students, extreme sports (skateboarding, snowboarding, etc), and gamers, among others. Energy drink ads are everywhere at extreme sporting events, and Redbull is great example of this. I’m surprised though that there aren’t as many energy drink ads targeting gamers, as there should be.

Advertising inside video games is probably one of the best ways that energy drink companies can get their ads and messages across to gamers. Both Static In-Game Advertising and Dynamic In-Game Advertising can be effective avenues.

Static In-Game Advertising is a type of advertising where the energy drink brand would be programmed directly into the video game, and be part of the video game’s storyline – similar to product placement in film and t.v.

Dynamic In-Game Advertising is a type of advertising where energy drink brands can be displayed on billboards and certain locations throughout video games. These billboards have the impressive ability to be updated in real-time, can be geo-targeted, and operate on a cost-friendly CPM model.

Since RapidFire is a company in the video gaming industry, with several young employees in their twenties, it’s no surprise that energy drinks are a common site here. I personally owe a lot to energy drinks. They’ve help myself and other employees here in times of need, such as launching a late night in-game advertising campaign, or helping us get through the day after a long-weekend. On top of that, I don’t think I would be where I am now, and made it through college without energy drinks!

To learn more about In-Game Advertising, contact us, we’d love to point you in the right direction.