How Xbox 360’s New Internet Browsing Capabilities Will Affect Advertising on Xbox Live

For those of you who don’t already know, the Xbox 360’s most recent update now includes Internet Browsing capabilities, which is a pretty big deal!

This latest update, is just another step that the Xbox brand is taking in the direction of having an amazing ‘All-in-one’ entertainment system. Now that Xbox has internet explorer, who needs a computer anymore?

This update not only provides Xbox Live users with a cool new capability, it will also open doors for advertisers and allow referral traffic to external websites. Advertising is a service that we’ve offered for awhile (Console Integration), but historically, the ads were limited to functionality and click-thrus within just the Xbox dashboard environment.

Advertisers will now have the benefit of being able to track the effectiveness of campaigns on their own-end with tools like Google Analytics. Additionally, companies with less of a focus on branding, like eCommerce or retail companies, can now benefit by having consumers purchase products from within their Xbox, via engaging advertisements.

To learn more about this new advertising opportunity, or to start a campaign, contact us at: http://www.rapidfire.com/contact-us