A Look at Some Automotive In-Game Ad Campaigns

Automotive related companies and brands can benefit immensely from in-game advertising, and we’ve seen it first hand in the numerous campaigns we’ve run for companies in this industry.

Car ads are often highly relevant to many games, and help add realism to the games. The demographic of gamers are also quite aligned with the target market of car companies, between the ages of 16-35+ (male and female). With Dynamic In-Game Advertising (DIGA), the ads can be updated in real-time and are geo-targeting supportive, which accommodates for the frequently changing promotions of automotive companies.

Let’s take a look at a successful automotive campaign.

Hankook Tire Campaign

The Hankook Tire Campaign was a Dynamic In-Game Advertising campaign running in Mobile and Flash games. The ads were promoting the 2012 “Great Hits” campaign.