In-Console Advertising (Xbox 360 and PS3) and its Effectiveness

Advertising within gaming consoles such as the Xbox 360 (or as we call it, Console Integration), is such an engaging and effective advertising channel.

If your latest promotion or campaign has video and creative assets, Console Integration can be a fantastic way to get these video assets seen in addition to TV spots or YouTube pre-rolls. It’s been shown that gamers and Xbox 360 users are a lot more immersed in the Console environment, and more likely to interact with videos and ads compared to passive TV audiences.

Check out this video below to see why!