Xbox 360 Advertising Options and Placements

Advertising in-and-around the Xbox 360 Console is one of the best ways to reach the video game playing demographic. With a global reach in the tens of millions and geo-targeting capabilities, Console Integration is easily one of the most requested services we offer at RapidFire.

The Advertising options within the Xbox 360, take the form of various placements situated around the console’s dashboard environment.

The current version of the Xbox 360 software, has a dynamic 300×250 tile on several menus throughout the console (as seen above for the Starbucks Campaign). Gamers can then select/click this tile, where an endless possibility of engaging integration options come to life, in which we’ll talk about below. Before we go into the customized advertising options the Xbox 360 offers, watch this video below (Starbucks Campaign), so you can better visualize the descriptions and references we’ll use.

Downloadable Content

One of the unique advertising options/placements that the Xbox 360 offers, is a downloadable marketplace. Gamers regularly visit this marketplace in search of downloads such as Dashboard Themes, Avatar Accessories, Games, Videos, and more.

Companies and Brands can take advantage of this downloadable marketplace, to offer unique content for gamers to download and interact with. In the images above, you can see Starbucks has some downloadable content that can allow gamers to customize their avatars. How engaging is this!!? – every time a gamer looks at their avatar, they’ll see the Starbucks brand and be subtly reminded of mocha frappucinos.

Asset Inclusion

As stated above there are a ton of customized possibilities after a gamer decides to click the 300×250 tile. One of these is the inclusion of video and material assets for promotions or campaigns.

Above we have the customized page that appears after a gamer clicks the 300×250 tile, for Yves Saint Laurent’s Console Integration campaign. You can see Yves Saint Laurent has decided to use video from their fragrance campaign, use of their male model (face of the fragrance), and various imagery of the fragrance bottle itself.

Brand Awareness and Surveys

Another option that brands and companies can leverage when choosing Console Integration, is the ability to conduct surveys and brand awareness, to add a level of measure-ability to their in-game advertising campaigns. If you refer back the Starbucks video above, you can see at around 0:40 an example of an interactive survey that gamers can participate in. This survey can be customized and include just about anything the advertiser wants it to include.

We hoped the above examples helped, and to learn more about advertising in the Xbox 360 or In-Game Advertising, feel free to check out http://www.rapidfire.com for more info.