Geo-Targeting with In-Game Advertising, and How it Works

Whether Geo-Targeting is offered or not with In-Game Advertising, is one of the most frequent questions we get from inquiring advertisers. We thought we’d go over this briefly in a blog post, and hopefully answer this question clearly and in detail.

Assuming you’re familiar with the different types of In-Game Advertising (Dynamic In-Game Advertising, Static In-Game Advertising, Advergaming, and Console Integration), only two of the types ARE Geo-Targeting capable.

Dynamic In-Game Advertising (DIGA) (as seen above) is one of the types of In-Game Advertising that can geo-target various locations. DIGA ads commonly take the form of billboards and posters stationed strategically throughout games. The ads can be implemented or removed from the games in real-time, so in order for the ads to be displayed, gamers must be playing with an active internet connection. It’s this internet connection that gives us all we need to geo-target DIGA ads. We’re able to target the ads to Continents, Countries, and Regions, based on the gamer’s IP Address.

Console Integration (as seen above) is another type of Advertising that is geo-targeting capable. Console Integration isn’t actually an “In-Game” advertising avenue, but is equally effective as other types of In-Game Advertising in targeting the video game playing demographic. Console Integration is displayed within the various video game console environments, such as the Xbox 360 and PS3 consoles. Similarly to DIGA, gamers must have an active internet connection in order to be displayed ads in their gaming consoles. And again, we’re able to target the ads to Continents, Countries, and Regions, based on the gamer’s IP Address.

Interested in learning more about In-Game Advertising, or starting a campaign? Contact RapidFire