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UK Rapper ‘Plan B’ Promotes New Album Inside Video Games

Starting July 23rd, 2012 and running until Aug 15th, 2012, RapidFire Advertising will be running the in-game advertising campaign for Atlantic Records’ artist ‘Plan B’.

The campaign is for Plan B’s new album ‘Ill Manors’, and the ads can be seen running throughout various games for the Xbox 360 and PS3 consoles. The ads are scheduled to run in Fight Night Champion, and NBA Jam.

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There are a few types of in-game advertising, and the Plan B campaign is set to Dynamic In-Game Advertising. Dynamic In-Game Advertising is one of the most popular in-game ad options, where ads are displayed throughout billboards and other placements, and can be inserted and removed in real time. – Hence the ability to run the Plan B campaign over a 2 week period.

For more information on the ‘Plan B’ campaign visit: http://www.rapidfire.com/campaigns/plan-b-campaign

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RapidFire operates the largest In-Game Advertising Network in the World, allowing Brands and Media Buyers to deliver real-time and scalable advertising inside of Console & Computer video games.