Author: RapidFire

During the summer of 2016, RapidFire ran a dynamic in-game advertising (DIGA) campaign for Disney, promoting the 2016 remake of the animated film ‘Pete’s Dragon’.

DIGA is the type of in-game advertising that can be served in real-time inside of console and computer video games. While gamers are playing with an active internet connection, the ads are streamed onto in-game objects like billboards, hoardings, and posters situated throughout a game’s virtual 3D environment.

The real-time capabilities of dynamic in-game advertising make it a perfect and innovative advertising channel for promoting DVD or theatrical film releases…because the ads can be taken in-and-out of video games and accommodate the typical 2-4 week duration of a Hollywood ad campaign.

Working closely with Disney’s media buying agency, we delivered the campaign across several blockbuster Console and Steam video games in our network – ensuring we strategically targeted games that were played primarily by a younger audience, in order to align with the target demographic of ‘Pete’s Dragon’. Additionally, using our proprietary ad serving technology, we were able to geo-target the campaign (based on a gamer’s IP address) to just the Portuguese market.

To learn more about in-game advertising, or to start a campaign, feel free to reach out to us!: http://www.rapidfire.com/contact-us/
To see more of the Pete’s Dragon campaign, check out the full screenshot album on our Flickr page: https://flic.kr/s/aHskQdXMwj

Maxony Media becomes exclusive seller of RapidFire’s in-game advertising inventory in Turkey

Vancouver, BC – May 26, 2015: RapidFire, the industry’s leading in-game advertising network, is pleased to announce today an important partnership in which Maxony Media will exclusively sell RapidFire’s dynamic in-game advertising inventory in the Turkish market. The partnership marks the first time ever, that brands and media buyers in Turkey can advertise inside of console and computer video games in a way that’s both measurable and scalable.

RapidFire’s technology allows advertisements to be streamed in real-time inside of a video game’s 3D environment on objects such as billboards, hoardings, bus stops, and posters – essentially any object inside of a game where a player is likely to see an advert in real life. The dynamic in-game advertising can also be geo-targeted, which enables RapidFire to control ad delivery based on countries, states, or cities. So a gamer based in the USA will likely see different advertisements than a gamer based in Turkey, while playing the exact same video game during identical time periods.

The RapidFire network currently has an impressive reach in Turkey, with over 600,000 monthly unique players, and serving over 22 million impressions to those users each month. To date though, RapidFire has been unable to adequately monetize this user base, and maximize revenue in Turkey to its fullest potential. With Maxony Media now taking the helm, they are extremely well positioned to exclusively represent RapidFire’s inventory in the Turkish market, having already formed close-ties with many of the leading brands and media buying agencies in Turkey over the past 8 years.

“We’re excited about this partnership, and eager to expand into yet another new market,” says Dave Ushman, Vice President of Sales. “RapidFire already has a huge presence in markets like North America, Western Europe, and Asia-Pacific – but we still have many more markets to conquer. Turkey has a significant and passionate population of gamers, and it’s truly groundbreaking to be able to give Turkish advertisers a chance to connect with this audience.”

About RapidFire
RapidFire is the World’s largest in-game advertising company, founded in the fall of 2011 and is headquartered in Vancouver. The company enables advertisers to target millions of highly engaged consumers playing video games across a wide range of gaming platforms and genres. In addition to offering a dynamic in-game advertising network, RapidFire also leverages its relationships with game developers to offer brands the ability to launch product placement and advergaming campaigns. RapidFire is privately held, and is an active member of IAB Canada and IAB UK.

For more information about RapidFire, please visit: http://www.rapidfire.com

About Maxony Media
Maxony Media was founded in 2007. The core business of the agency is media planning and media sales. In 2012 Maxony Media produced its first movie film. As a full service agency, Maxony Media has relationships with most leading brands and agencies in Turkey. Maxony Media is also working to develop cutting-edge advertising technologies. With exclusive sales rights of RapidFire’s in-game advertising network, Maxony Media brings a valuable advertising model to Turkey. Maxony Media will introduce brands to Turkish console gamers by using real-time advertising technologies.

For more information about Maxony Media, please visit: http://www.maxonymedia.com

For further information:
Media Contact
Yulia Nesterchuk
(877) 803-6080 ext 702
yulia@rapidfire.com

RapidFire’s in-game advertising technology will allow Miniclip to monetize ad space inside of its online games, in a way that’s measurable and scalable

Vancouver, BC – June 18, 2014: RapidFire, the #1 in-game advertising network, announced today a key partnership with Miniclip which will bring dynamic in-game advertising (DIGA) into numerous 3D browser games developed by the online game giant. The partnership will create an entirely new revenue stream for Miniclip, and will enable media buyers to execute real-time and scalable advertising campaigns inside of various games containing RapidFire’s proprietary in-game ad technology.

RapidFire’s technology, known as the Radial Network™, allows advertisements to be streamed in real-time inside of a video game’s 3D environment on objects such as billboards, hoardings, bus stops, and posters – essentially any object inside a game where a player is likely to see an advert in real life.

Miniclip, the world’s largest privately owned online gaming website, has kicked off the partnership by linking the Radial Network™ to the following 3D browser games: Motocross Nitro, Turbo Racing 3, Diablo Valley Rally, Pro Kicker Frenzy, and Basketball Jam Shots. In the coming weeks, additional Miniclip games will feature RapidFire’s dynamic in-game advertising.

“We’re thrilled to work with a strong partner like Miniclip, who has the ability to bring multiple game titles and millions of new players into our network,” says Jordan L. Howard, the 24 year old Founder and CEO.

“Miniclip is always looking for innovative advertising technologies that fit with our games. As a tier-1 game developer and publisher we have high demands when it comes to our various monetization models. In-game advertising is a solution that we think has great potential to become even more important over the next years,” says Sylvia Epaillard, Senior Advertising manager at Miniclip.

About RapidFire
RapidFire is the World’s largest in-game advertising company, founded in the fall of 2011 and is headquartered in Vancouver. The company enables advertisers to target millions of highly engaged consumers playing video games across a wide range of gaming platforms and genres. In addition to offering a dynamic in-game advertising network, RapidFire also leverages its relationships with game developers to offer brands the ability to launch product placement and advergaming campaigns. RapidFire is privately held, and is an active member of IAB Canada and IAB UK.

For more information about RapidFire, please visit: http://www.rapidfire.com

About Miniclip
Miniclip is a leading digital games and entertainment company that has developed and published over 900 games in multiple languages. With over 100 million monthly players on mobile, social media platforms, and online at www.miniclip.com. Miniclip’s mission is to let people play games together, anywhere, anytime.

Founded in 2001 and privately funded, Miniclip.com is the internet’s largest organically-grown online games website and the company has now achieved over 300 million mobile installs across Android, iOS and Windows devices. Miniclip is a brand recognised and trusted by kids, adults and families all over the world. For more information, visit http://corporate.miniclip.com
For more information about Miniclip, please visit: http://www.miniclip.com

For further information:
Media Contact
Yulia Nesterchuk
(877) 803-6080 ext 702
yulia@rapidfire.com

RapidFire acquires IGA Worldwide’s technology for streaming real-time ads inside of console and computer video games

Vancouver, BC – May 27, 2014: RapidFire, the #1 in-game advertising network, announced today the acquisition of IGA Worldwide’s proprietary technology for delivering real-time advertisements inside of video games.

IGA Worldwide’s technology, known as the Radial Network™, enables brands and advertisers to reach gamers playing AAA game titles across console, computer, and mobile video games. Advertisements are streamed in real-time inside of a video game’s 3D environment on objects such as billboards, hoardings, buses, and posters – essentially any object where a gamer is likely to see an advert in real life.

As part of the deal, RapidFire will take ownership of the Radial Network™ ad servers and software development kits (SDKs), and will immediately replace the pre-existing RapidFire in-game ad serving technology.

From an advertising standpoint, the Radial Network™ has the following specs and capabilities:
– Geo-targeting as precise as to the city level
– Frequency capping (controlling ad views per unique player)
– Delivering ads to gamers playing offline as long as an initial internet connection is made
– Detailed web-based and exported campaign reports
– Support for both video and animated ad formats for in-game delivery

“We’re ecstatic about the deal and what it means for RapidFire’s growth,” says Jordan L. Howard, the 23 year old Founder and CEO. “IGA Worldwide was a pioneer in the in-game advertising industry, and spent many years perfecting their ad serving technology. With the Radial Network™ technology we’ll have a much more robust system, and will be able to provide unparalleled service to both our media buying clients and our game developer partners.”

“I am very happy that with Jordan and the RapidFire team, we have found a great successor who has the passion and capacity to bring in-game ads to the next level” says Christian-Alexander Vry, Director at IGA Worldwide Ltd.

About RapidFire
RapidFire is the World’s largest in-game advertising company, founded in the fall of 2011 and is headquartered in Vancouver. The company enables advertisers to target millions of highly engaged consumers playing video games across a wide range of gaming platforms and genres. In addition to offering a dynamic in-game advertising network, RapidFire also leverages its relationships with game developers to offer brands the ability to launch product placement and advergaming campaigns. RapidFire is privately held, and is an active member of IAB Canada and IAB UK.

For more information about RapidFire, please visit: http://www.rapidfire.com

For further information:
Media Contact
Yulia Nesterchuk
(877) 803-6080 ext 702
yulia@rapidfire.com