Author: RapidFire

Vancouver, BC – September 19, 2013: RapidFire, a World leading in-game advertising company, announced today the launch of a dynamic in-game advertising campaign for Virgin EMI Records, promoting Avicii’s debut album ‘TRUE’.

The campaign, which was planned by British media agency the7stars, is set to run from September 16th through to September 22nd, 2013 and will be delivered into the PC video game Striker Superstars, which is one of many games participating in the RapidFire network. Striker Superstars is a free-to-play online soccer game, boasting over 10m registered users and more than 15 thousand matches played every single day. The ads will be located on pitch-side hoardings, and on billboards situated throughout the virtual stadiums.

Using proprietary ad servers and technology, RapidFire is able to deliver in-game advertisements in real-time to gamers playing with an active internet connection. The ad servers also provide the ability to geo-target the Virgin Records campaign to United Kingdom IP addresses only.

“It was clear from our research that Avicii fans crossed over into the gaming community”, says Kate Wyn-Jones, Media Planner at the7stars. “RapidFire offered the ideal platform through innovative and impactful formats. The iconic Avicii branding has achieved maximum stand out in game and has built awareness between gamers and the album.”

“The Virgin brand is synonymous with innovation and forward thinking, so it comes to no surprise that they’ve successfully and creatively utilized video games as an advertising channel”, says Jordan L. Howard, the 23 year old Founder and CEO. “What makes these types of campaigns so effective, is that gamers are actually expecting to see billboards and ads in their virtual professional sports environment, otherwise the video game wouldn’t look and feel authentic”.

About RapidFire
RapidFire is the World’s leading in-game advertising company, founded in the fall of 2011. The company previously operated as an in-game ad agency and media sales firm, until launching its own in-game advertising network in July 2013. RapidFire is privately held, and proud to be 100% self-financed. RapidFire is an active member of IAB Canada and IAB UK.

For more information about RapidFire, please visit:
http://www.rapidfire.com

About the7stars
the7stars has built the UK’s leading independent media agency by refusing to compromise when it comes to their approach to trading; talent recruitment & development; commitment to transparency; results driven approach and focus on innovation. They were founded in 2005 and have been winning big accounts ever since. Their clients include Phones 4u, Ministry of Sound, Discovery Channel, Suzuki cars and Gumtree.com.

Find out more at http://www.the7stars.co.uk

Media Contact
Yulia Nesterchuk
(714) 408-7897
yulia@rapidfire.com

Earlier today, RapidFire became an official member of IAB UK (Internet Advertising Bureau United Kingdom).

According to its website, IAB UK is the trade association for online and mobile advertising. It promotes growth and best practice for advertisers, agencies and media owners.

As a new member of IAB UK, RapidFire plans to further expand its in-game advertising reach and services in the UK market. We also plan to utilize our membership to take advantage of the many invaluable resources, events, and courses that are offered for IAB UK members.

Additionally, knowing that RapidFire is a proud member of IAB UK also ensures that we abide by the various guidelines and standards set forth by the organization. This should be an important factor for companies and media buyers to consider when choosing an in-game advertising network.

To learn more about IAB UK, visit http://www.iabuk.net
To view our company profile in the members directory, please visit:
http://www.iabuk.net/member-directory/reloaded-in-game-advertising

RapidFire just wrapped up the Dynamic In-Game Advertising campaign, promoting Red Bull’s motorbike competition called ‘Red Bull X-Fighters’

The campaign started June 4th, 2013, and we delivered the ads inside of action and sports video games on Console and PC platforms. We were also able to exclusively geo-target the campaign to gamers residing in South Africa.
[AFG_gallery id=’4′] With Dynamic In-Game Advertising, the advertisements take the form of billboards that can be updated in real-time, inside the video game environment. It operates on a CPM (cost per one thousand impressions) price model, and enjoys many of the same benefits of digital display advertising, such as geo-targeting, frequency capping, and campaign reporting.

Red Bull X-Fighters are freestyle motocross (FMX) motorbike stunt competitions contested in bullrings and similar venues. Alongside the X Games, they are the most prestigious and most challenging freestyle motocross competitions.

For more information about RapidFire’s in-game advertising network, or to inquire about activating a similar in-game ad campaign, contact us at: http://www.rapidfire.com/contact-us

You may have noticed recently upon visiting our old domain (reloadedadvertising.com), that you’re now being redirected to ReloadedInteractive.com. We apologize for the inconvenience this may cause, but believe it’s in the best interest for our company, as well as our customers and partners.

This recent change has made us busy these past few weeks on many fronts, from migrating the website, to ensuring all business directories, social media accounts, and advertising campaigns now point to our new domain.

We’ve decided to pursue this rebranding because we believe the ‘Interactive’ suffix better represents our business and position as a leading in-game advertising network and platform. Based on internal meetings and discussions, we’ve unanimously decided that ‘Interactive’ sounds better, and also looks better on paper.

We look forward to serving our media buying clients, and well as our publishing partners in the future as Reloaded Interactive.

We prize ourselves at RapidFire for our ability to constantly identify areas in which we can improve and change. One of these areas that we’ve identified recently was with our media kits.

A media kit is one of the most important assets for any publisher or ad network, and is often the primary item that a media planner will review when making a decision to buy or not. The media kit not only has to contain relevant information, but should be very visually appealing too.

One of the challenges for many companies, is finding the right balance between too much information and not enough information. You want just the right amount so you’re not boring the media buyer to death, but at the same time giving them enough info for them to conveniently summarize and present to their clients.

We felt at RapidFire that our previous media kit was too short, and lacked visual imagery such as graphs and in-game advertising examples. So we came together, and have produced what we believe to be a pretty rock-solid package!

Starting from May 1st, we’ve been distributing our new dynamic in-game advertising media kit to current and potential clients, and so far the feedback has been great.

If you haven’t had a chance to review our new media kit, feel free to reach out and request it from one of our account managers, or contact us at: http://www.rapidfire.com/contact-us/

Earlier today, RapidFire became an official member of IAB Canada (Internet Advertising Bureau of Canada).

According to its website, IAB Canada is the national voice and de facto thought leader of the Canadian Digital marketing and advertising industry, and is a not-for-profit association representing Canada’s most well-known and respected Advertisers, Agencies, Media Companies, Mobile and VideoGame Marketers + Developers, Measurement Companies, Service Providers, Educational Institutions and Government Associations operating within the space.

As a new member of IAB Canada, RapidFire plans to further expand its in-game advertising reach and services in the Canadian market. We also plan to utilize our membership to take advantage of the many invaluable resources, events, and courses that are offered for IAB Canada members.

Additionally, knowing that RapidFire is a proud member of IAB Canada also ensures that we abide by the various guidelines and standards set forth by the organization. This should be an important factor for companies and media buyers to consider when choosing an in-game advertising network.

To learn more about IAB Canada, visit http://www.iabcanada.com.