A Great Resource for PC and Console Video Game Advertising

For those of you have haven’t taken a look at IAB’s ‘in-game advertising measurement guidelines’ document, you should drop what you’re doing and check it out. The PDF document is jammed full of great information, and is especially useful if you’re an ad planner or buyer that’s contemplating an in-game advertising campaign.

The document refers specifically to Dynamic In-Game Advertising within console and pc video games, so it can’t be used as a guideline for Static In-Game Advertising, Advergaming, or Mobile In-Game Advertising.

The document essentially provides a set of guidelines that media owners should adhere to when managing and implementing in-game ad inventory in their games. It’s also useful for ad planners and buyers, as it gives them a checklist to stay on-top of each in-game advertising measurement capability.

To download the IAB In-Game Advertising Measurement Guidelines PDF, you can do so at this link:

http://www.iab.net/media/file/ingame-guidelines-final.pdf

(To Download: ‘right click’, then ‘save as’)