Luta.us Runs Video Game Advertising Campaign in Fight Night: Champion

This past fall, ethical sports brand Luta launched in the United States. Luta is a lifestyle clothing brand and apparel company geared towards the fighting and boxing market. So what better way to reach this market, than advertising in a video game that millions of their target audience is playing!?

The campaign that Luta is running is a Dynamic In-Game Advertising campaign in the video game Fight Night Champion, for the Xbox 360 and PlayStation 3 consoles. Fight Night Champion is widely regarded as one of the best Boxing video games of all time.

The advertisements take the form of posters and banners situated throughout the video game, and are delivered in real-time to gamers who are playing with an active internet connection, in this case over Xbox Live and the PlayStation Network.

Below we’ll take a look at some screenshots of the ads in action.

Above, we cansee the ad against the back wall of the arena. It’s easily viewable throughout the entire match. This is meant to simulate a real-world boxing arena where there is often a heavy sponsorship presence.

In the image above, the ad takes the form of a rectangle sitting ontop of the judges table. There are eight of these ad placements surrounding the ring.

To learn more about Dynamic In-Game Advertising or to start a campaign, contact us at:http://www.rapidfire.com/contact-us