What Gamers Need to Understand About In-Game Advertising

What’s unique about In-Game Advertising compared to other advertising channels, is that the audience (Gamers) embrace the ads, as it adds realism to the video games. Studies have shown that the vast majority of gamers enjoy seeing in-game ads and could actually recall the ads after seeing them.

Despite this majority, there is a small population of gamers who don’t enjoy in-game advertising, as they feel that paying for a video game should exclude them from being served advertisements. This same group of gamers also want the biggest, best, and highest budget games to play, giving little thought to how these games are financed.

Video games can be incredible expensive to produce and develop, with average costs of between $18-28 Million for a multi-platform console game. In-Game Advertising, especially Dynamic In-Game Advertising, can help game developers and publishers recoup some of this developer cost, which can then be used to produce even better games and fan-favourite sequels.

As briefly mentioned above, the other important thing that In-Game Advertising can accomplish, is creating a more realistic virtual environment. Any real-world, present day game, will most likely have billboards in the game anyways – how can it not, because everywhere you are in your everyday life, whether it’s driving your car or on the subway, you’re going to see ads. This is especially true for sports games; imagine playing an NHL hockey game with completely blank boards around the ice rink, how ridiculous and unrealistic would that look?!

At the end of day, In-Game Advertising can benefit everyone. It can help the video game companies, and can help the video game playing community by opening the door for better and higher budget games.

If you’re a gamer and would like more information about In-Game Advertising, and how it works, contact us at: http://www.rapidfire.com/contact-us

We’d be happy to answer any questions that come our way.