Why FIFA 13 should include Dynamic In-Game Advertising

FIFA 13 is a game developed by EA Sports and was released in North America on September 25th, 2012. It’s one of the few games by EA Sports, that doesn’t offer Dynamic In-Game Advertising placements within the game. Dynamic In-Game Advertising is a type of in-game advertising that takes the form of billboards and posters within video games, that can be updated and changed in real-time.

The FIFA series is among of the best-selling video game franchises of all time, and is one of the few North American sports games with a massive international following. This following, sees large numbers of gamers from countries all over Europe, South America, and Africa; coincidentally all the major soccer playing countries. Geo-Targeting has been an option with Dynamic In-Game Advertising (DIGA) for several years now, and is heavily utilized in both the industry, and our clients here at RapidFire Advertising. Delivering geo-targeted impressions to these countries can be a challenge with our current inventory of games, and can also be challenge in general for other advertising channels.

It makes perfect sense for FIFA 13 to support Dynamic In-Game Advertising, as it adds realism to the games and simulates real-world soccer stadiums with ads along the sidelines, therefore marking the ads non-obtrusive. Companies and Advertisers can also build affinity with gamers through FIFA 13, as soccer is such a huge part of everyday life and culture within these countries; so what better way to reach this international audience, than through FIFA 13?

Although, we’ve never had an issue delivering impressions to countries other than North America for our many clients, certain games such as FIFA could certainly give us a larger presence in non-western countries, and boost our international reach.