Why In-Game Advertising is Great for PR

In-Game Advertising is still widely considered to be one of the newest advertising channels compared to other types of advertising, especially Dynamic In-Game Advertising and Console Integration that are the newest. In-Game Advertising is also extremely exciting and innovative, resulting in people talking about it and generating buzz in the industry.

We’ve seen first hand a lot of success when companies put out press releases in conjunction with their in-game advertising campaigns. The reason behind this we’ve come to find, is the fact In-Game Advertising is appealing and relevant to a variety of media outlets from different industries.

Take the following example:

Say an automotive brand decides to pursue In-Game Advertising as an advertising channel, and a press release is put out regarding this foray. Typically gaming industry specific media outlets, and also advertising and marketing media outlets love to pick up this news. There are tons of gaming and advertising related media sites, so the reach is already massive…now throw in all the automotive industry media outlets and we’re talking a highly successful press release.

This sort of scenario is highly unlikely to happen with other advertising channels such as T.V, Online Display Advertising, or Print Advertising for example.

Need more convincing? Check out the coverage and media reaction when U.S President Barack Obama decided to run an in-game advertising campaign (See here). Please find me another Obama election advertising campaign that generated that much buzz!?