Wiser’s Promotes New Spiced Whiskey with Xbox Live Advertising

Wiser’s has recently launched a wicked advertising campaign on Xbox Live, in which they promote their new Spiced Whiskey. The ad campaign has a lot of interesting and creative functions which includes various videos, downloads, and even several whiskey beverage recipes.

Wiser’s is a Canadian Whiskey produced by Corby Distilleries, and has roots dating back to 1857 in Prescott, Ontario. Their new Spiced Whiskey was just recently launched this past fall of 2012.

Below, we’ll walk you through the campaign and describe the fantastic aspects and functionalities.

After clicking on the Tile in the main Dashboard, Xbox Live users are taken to a virtual ‘Man Cave’ (Pictured Above), which features a billiards table, a big screen TV, and even a bar. In the virtual man cave, users have the option to click on 4 things – the Spiced Whiskey bottle, the TV, the Billiards Table, and the Laptop.

After clicking on the Spiced Whiskey bottle, users are taken to a gallery that contains several drink recipes that feature Whiskey of course (Pictured Above).

Next on the journey, users can click on the TV that’s hanging on the wall. Here, we’re taken to a gallery where we can watch three video ads (Pictured Above).

After clicking on the pool table, users are given the opportunity to download the ‘That’s Spiced Up’ theme. An Xbox Live Theme is essentially the same sort of thing as a Desktop Background on a PC.

The last function of the Wiser’s campaign, is the map where one can find the exact places to get their hands on the Spiced Whiskey. What’s cool about this map is the fact it uses geo-targeting to automatically display the appropriate region. In my case, I live in Canada, so the ad displayed a map of Canada, and also specifically Vancouver which is the city I’m from.

To learn more about Advertising on Xbox Live or to start a campaign, contact us at: http://www.rapidfire.com/contact-us/