Are you a digital media buyer looking for an effective way to reach consumers? Are you considering video games as an advertising channel, but not sure how in-game advertising works or how to execute a campaign? - Then check out RapidFire's newly released explainer video!
The video, which can also be
Vancouver, BC – March 18, 2014: Reloaded Interactive, the leading global in-game advertising network, announced today that it has changed its name to RapidFire to build a much more recognizable brand, and to better represent its unique technology for serving real-time advertisements inside of video games. RapidFire’s quick support and
What many people might not know, is that there are a few types of in-game advertising. The two most prominent types are ‘dynamic in-game advertising’ and ‘static in-game advertising’. In this blog post, we’ll take a look at how these two types of in-game advertising drastically differ in the amount
Starting January 6th, 2014 and running until January 31st, 2014, RapidFire ran the dynamic in-game advertising (DIGA) campaign for McDonald's, promoting the 'Big Mac Hunt' in Germany.
DIGA is the type of in-game advertising that can be served in real-time inside of console and computer video games. Dynamic in-game ads are commonly featured
If you were to ask the average person how they would envision a typical Gamer, most people would conjure-up an image of a lonesome teenager playing 24/7 in his parent's basement. If you have the same vision as above, we're sorry to disappoint you, but it’s completely wrong.
What most people
From December 1st, 2013 through to February 17th, 2014, we'll be running the Dynamic In-Game Advertising (DIGA) campaign for Debonairs Pizza, spreading the word about their brand new Amazing Kitchen.
DIGA is the type of in-game advertising that can be served in real-time inside of Console, Computer, and Mobile video games.
For two weeks starting mid-November, we ran the Dynamic In-Game Advertising (DIGA) campaign for Paramount Home Entertainment, promoting the Season 8 DVD and Blu-Ray release of TV show 'Dexter'
DIGA is the type of in-game advertising that can be served in real-time inside of Console and PC video games. Dynamic in-game ads are
Starting October 28th, 2013 and running until November 20th, 2013, we ran the Dynamic In-Game Advertising (DIGA) campaign for Paramount Pictures, one of the top film companies in the World.
For those that don't already know, DIGA is the type of in-game advertising that can be served in real-time inside of Console and
This past Friday, PlayStation Magazine UK published a terrific and detailed article on the current value of the In-Game Advertising industry, and why brands & media buyers are investing over $1 Billion dollars annually on reaching this audience.
And why wouldn't they? - industry analysts have conservatively estimated that over 70%
'Have you got a BIG project? Something that’s ambitious? Life-changing? A cool scheme for you and your crew to have a blast? We want to hear about it. So get your friends together, because you’ll soon be able to sign up for Oxford’s Big Project.'
The snippet above is the innovative
