RapidFire Delivers Hankook Tire’s Mobile In-Game Advertising Campaign

Starting September 1st, 2012 and running until November 30th, 2012, we will be delivering the Dynamic In-Game Advertising campaign for Hankook Tire’s hit promotion “Great Hits 2012”.

Hankook Tire, based out of Seoul, South Korea, is a World leading manufacturer of automotive tires. The campaign will run in Racing and Driving games only, for the Mobile and Flash gaming platforms.

The type of in-game advertising being utilized for this campaign is Dynamic In-Game Advertising, which can be delivered across Console, Mobile, and Flash gaming platforms. Because this campaign is targeting an older demographic, it’s been decided to run the campaign in just games for the Mobile and Flash platform, leaving out the younger Console (Xbox 360 & PS3) gamers.

With Dynamic In-Game Advertising, we will be able to swap out and change banners in real-time if necessary, to accommodate a change in messaging from month-to-month. Geo-targeting is also an option with Dynamic In-Game Advertising.

For more information on the Hankook Tire campaign visit: http://www.rapidfire.com/campaigns/hankook-tire-campaign