RapidFire Delivers In-Game Advertising Campaign for Red Bull

RapidFire just wrapped up the Dynamic In-Game Advertising campaign, promoting Red Bull’s motorbike competition called ‘Red Bull X-Fighters’

The campaign started June 4th, 2013, and we delivered the ads inside of action and sports video games on Console and PC platforms. We were also able to exclusively geo-target the campaign to gamers residing in South Africa.
[AFG_gallery id=’4′] With Dynamic In-Game Advertising, the advertisements take the form of billboards that can be updated in real-time, inside the video game environment. It operates on a CPM (cost per one thousand impressions) price model, and enjoys many of the same benefits of digital display advertising, such as geo-targeting, frequency capping, and campaign reporting.

Red Bull X-Fighters are freestyle motocross (FMX) motorbike stunt competitions contested in bullrings and similar venues. Alongside the X Games, they are the most prestigious and most challenging freestyle motocross competitions.

For more information about RapidFire’s in-game advertising network, or to inquire about activating a similar in-game ad campaign, contact us at: http://www.rapidfire.com/contact-us