RapidFire Launches Its Own Retargeting Campaign

One of my favourite favourite types of advertising is retargeting (after In-Game Advertising of course!).

This past week we launched our own retargeting campaign with the hopes of closing more deals, and bringing back the folks who cruised our site and didn’t have the good sense to contact us to learn more about In-Game Advertising.

For those of you that don’t know, retargeting is a form of display advertising that displays banner ads to people who’ve visited your website, but for whatever reason left the website. After these people leave the website, they’re then hit with your advertisements on other websites they visit – it’s basically those ads that you see, that have you asking yourself “wtf, am I being stalked”?

Consumers hate them, advertisers love them, but the end of the day though retargeting works, and that’s all that matters to us sadly. Okay we’re not that cold, we did happily update our privacy policy and are more than willing to exclude your IP address(es) if you find our ads overly annoying, all you have to do is let us know! 🙂