RapidFire Updates Its Dynamic In-Game Advertising Media Kit

We prize ourselves at RapidFire for our ability to constantly identify areas in which we can improve and change. One of these areas that we’ve identified recently was with our media kits.

A media kit is one of the most important assets for any publisher or ad network, and is often the primary item that a media planner will review when making a decision to buy or not. The media kit not only has to contain relevant information, but should be very visually appealing too.

One of the challenges for many companies, is finding the right balance between too much information and not enough information. You want just the right amount so you’re not boring the media buyer to death, but at the same time giving them enough info for them to conveniently summarize and present to their clients.

We felt at RapidFire that our previous media kit was too short, and lacked visual imagery such as graphs and in-game advertising examples. So we came together, and have produced what we believe to be a pretty rock-solid package!

Starting from May 1st, we’ve been distributing our new dynamic in-game advertising media kit to current and potential clients, and so far the feedback has been great.

If you haven’t had a chance to review our new media kit, feel free to reach out and request it from one of our account managers, or contact us at: http://www.rapidfire.com/contact-us/