Campaign Description
Advertiser: Atlantic Records
Campaign: Plan B – Ill Manors Album Launch
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting the UK
Starting July 23rd, 2012 and running until Aug 15th, 2012, we ran the Dynamic In-Game Advertising campaign for Atlantic Records’ hip-hop artist ‘Plan B’.
The campaign was for Plan B’s new album ‘Ill Manors’, and had ads running across Fight Night Champion, NBA Jam, Need for Speed, NHL, and Madden NFL, on the Xbox 360 and PlayStation 3 consoles. With Dynamic In-Game Advertising, we were easily able to geo-target this campaign to UK gamers only.
