Campaign Description
Advertiser: Coca-Cola
Campaign: Taste the Feeling
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting South Africa
Working closely with Coca Cola’s digital media agency, we ran a highly targeted dynamic in-game advertising campaign for Coca-Cola’s hit promotion ‘Taste the Feeling’.
The campaign geo-targeted South Africa, and ran across various games on Console, Steam, and PC platforms. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.
Campaign Video
