Project Description
Advertiser: Paramount Home Entertainment
Media Buyer: MEC Australia
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting Australia
Starting November 13, 2013 and running until November 27th, 2013, we ran the Dynamic In-Game Advertising campaign for Paramount Home Entertainment, promoting the Season 8 DVD and Blu-Ray release of TV series ‘Dexter’.
The campaign geo-targeted Australia, and ran across various PC games in our network. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.
