Campaign Description
Advertiser: Esso / ExxonMobil
Campaign: Fuel Your Senses
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting The Netherlands
ExxonMobil, the parent company of Esso, approached RapidFire with the goal of using video games as an innovative advertising channel to promote Esso’s ‘FuelYourSenses 360 VR experience’ campaign. The campaign was a brand awareness effort highlighting the exciting relationship between the McLaren-Honda Formula 1 team & the Esso brand.
The campaign had a strong emphasis on targeting popular Racing & Driving video games in our network…to better connect with Esso’s automotive enthusiast demographic.
Campaign Video
