Project Description
Advertiser: Walt Disney Pictures
Media Buyer: Havas Portugal
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting Portugal
Starting August 4th, 2016 and running until August 13th, 2016, we ran the Dynamic In-Game Advertising campaign for Disney, promoting the 2016 remake of the animated film ‘Pete’s Dragon’
The campaign geo-targeted Portugal, and ran across various games on Console, Steam, and PC platforms. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.
Campaign Video
