Campaign Description
Advertiser: Paramount Pictures
Media Buyer: MEC Australia
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting Australia
Starting February 8th, 2015 and running until March 1st, 2015, we ran the Dynamic In-Game Advertising campaign for Paramount Pictures, promoting the science fiction thriller film ‘Project Almanac.
The campaign geo-targeted Australia, and ran across various PC and Console video games in our network. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.
