Campaign Description
Advertiser: Smith & Forge
Campaign: Hard Cider Launch
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting USA
MillerCoors, the parent company of Smith & Forge, approached RapidFire with the goal of wanting to reach young adults in a new and exciting way – through videos games.
We delivered a highly innovative and successful brand awareness campaign targeting gamers over 21, and served impressions across various hit games on Console, Steam, and PC platforms. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.
Campaign Video
