Campaign Description
Advertiser: Walt Disney Studios / Lucasfilm Ltd.
Campaign: Star Wars: The Force Awakens (2015)
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting Portugal
Starting December 23rd, 2015 and running until January 6th, 2016, we ran the Dynamic In-Game Advertising campaign for Walt Disney Studios, promoting the blockbuster film ‘Star Wars: The Force Awakens’.
The campaign geo-targeted Portugal, and ran across various games on Console, Steam, and PC platforms. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.
