Campaign Description
Advertiser: Walt Disney Studios
Media Buyer: Carat Portugal
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting Portugal
Starting October 24th, 2013 and running until November 3rd, 2013, we ran the Dynamic In-Game Advertising campaign for Walt Disney Studios, promoting the blockbuster film ‘Thor: The Dark World’.
The campaign geo-targeted Portugal, and ran in our highly popular soccer games. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.
