Campaign Description
Advertiser: AEG Live
Campaign: Wiz Khalifa 2050 Tour
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Select US Cities
Starting September 7th, 2012 and running until September 13th, 2012, we ran the Dynamic In-Game Advertising campaign for AEG Live, the second largest Concert Promoter in the World. The campaign promoted the Wiz Khalifa 2050 concert tour.
Wiz Khalifa is an American superstar and recording artist. The campaign geo-targeted select cities and regions in the U.S, where the concert would be taking place. The campaign ran in various Games across the Xbox 360 and PS3 consoles. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.
